According to the report, at a time when shoppers began to return to shopping, as local economies reopened and shopping centers turned on again, the decline in retail traffic was accelerating again.
According to ShopperTrak, a retail consulting agency, US retail traffic in 2020 fell most heavily year on year during the week ending April 18. He fell 82.6%.
From then until the last 14 days there have been slight improvements. According to ShopperTrak, which is part of Sensormatic Solutions, these reductions were reduced every week. The recession fell by only 34% compared with the previous year for the week ending June 20.
But over the past two weeks, the decline in retail traffic has accelerated again, as Covid-19 cases are growing across the country, with hot spots in the states, including Florida and Texas. Customers back down a second time. So far, Apple has taken one of the most daring steps, closing dozens of stores in malls for the second time.
According to ShopperTrak, the week ending June 27 in the US was down 35.7%. Last week, it fell by 39.5% compared with the previous year.
But not all states look the same.
Thirty-seven states, as well as Washington, DC, have tended to decrease over the past two weeks from last year, according to Brian Field, senior director of ShopperTrak. Meanwhile, he said, in thirteen states, traffic continued to improve.
According to Field, the gap between them is largely due to the precautions that are taken in each of these states. According to Field, of the 38 states where traffic is falling again, only eight of them require masks throughout the state. According to him, out of 13 on the rise 11 require the general public to wear masks.
The largest growth in retail traffic is in the states, including New Jersey, Maryland, Massachusetts, Rhode Island and New York, according to ShopperTrak. At the same time, the biggest downturns are in Mississippi, Texas, South Carolina, Louisiana and Alabama.
“It’s all about making consumers feel confident,” Field said in a telephone interview.