At the beginning of 2020, the Six Flags theme park network was threatened with extinction for the second time in a decade, this time due to the coronavirus pandemic.
But investors say the recent influx of needed cash and new focus on the core business gave him a solid chance of survival, and possibly a few more good years to come.
Six Flags is the largest player in the regional theme parks business, often in the shadow of large and well-known destination parks operated by Disney and Universal, with 26 locations in North America.
Since its founding in Texas in 1961, Six Flags has experienced successful, albeit sometimes violent, growth and has gone bankrupt at the height of the financial crisis. The company reappeared and had several years of strong sales.
But by the time the coronavirus pandemic erupted, Six Flags were already struggling with dampened expansion plans internationally.
After 725 million dollars were proposed in April. USA, to help survive the crisis, the company focuses on the gradual opening of its parks.
It uses a number of health and safety measures. Park guests will need to make reservations to maintain attendance. Most jurisdictions where businesses are allowed to open companies limit the ability of clients to about 25% of the typical maximum business capacity, then-interim finance director Lenny Russ said at an Oppenheimer investment conference on June 16.
All guests and staff are required to wear face masks. They will also undergo temperature screening before they enter the park with new technology for rapid thermal scanning. There are special stations for washing hands and disinfecting, as well as cleaning teams. Markers indicate how riders should line up to provide a place between guests, and the park will leave free space in the rides to share parties.
According to Russ, some parks have been open since mid-June. Among them, among other things, the border city of Oklahoma, a water park outside of the Phoenix and Six Flags over Georgia. The Six Flags’ Great Adventure turned Jackson, NJ safari back into Drive Through and opened on May 30th.
More parks will be opened as local governments loosen restrictions. These decisions may allow the company to earn some much-needed income during the usually busiest season. With peaks in cases in parts of the country, there is still a lot of uncertainty.
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