Recently launched Facebook application, HobbiThe experiment to create short content around personal projects, hobbies and other Pinterest-y content is already nearing completion. The app first appeared on iOS in February as one of several launches of Facebook’s internal research team, the NPE team.
Hobbi users were notified via push notifications that the application was closing on July 10, 2020. The application allows users to export their data from their settings.
According to Sensor Tower, for several months it was available in the US App Store. Hobbi received a total of 7,000 downloads. Apptopia also reported that the application was downloaded less than 10 thousand times, and in May and June it was minimal.
Although Hobby had clearly taken advantage of Pinterest’s cues, it was not intended to be a board of inspirational ideas. Instead, Hobbi users will organize photos of their projects – such as gardening, cooking, arts and crafts, decor, and more – in the form of a visual diary. The goal was to photograph the progress of the project over time, adding text to describe the steps, as needed.
The end result will be the selection of all those steps that can be published externally when the project is completed.
But Hobby was a pretty bare app. There was nothing left to do but to document their own projects. You could not view and view projects created by other users, with the exception of a few examples, and also could not follow the best users throughout the service. And even the documentation tools were not sufficiently developed. In addition to the special field “Notes” for recording the steps of the project, the application was perceived as an extended version of “Stories”.
Facebook was not alone in unleashing the potential of brief creative content. Google’s internal research team, Area 120, has also published its own experiment in this area with Tangi video applicationAnd Pinterest was recently noticed testing the new version of Story Pinsthat would allow users to demonstrate DIY and creative content in the same way.
It is not surprising that the Hobby so quickly disappears, given the lack of traction. Facebook is already NPE Team said its experiments will include applications that change very quickly and will close if consumers do not find them useful.
In addition to Hobbies, the NPE team has launched a number of applications since last summer, including meme whale creatorconversation application Hit, music app Aux, Application pairs Customized Kit for Apple Watchaudio call application Make upjoint music application Collabsatellite live meeting pointand forecasts app ForecastBefore Hobby, the only one that closed was Bump. (Some of them do not live in the USA.)
Of course, Facebook may not use these experiments to create a set of completely new social applications created from scratch. Instead, it probably collects data about which features resonate with users and how various creation tools are used. This is data that can report on the development of Facebook features for its core set of applications such as Facebook, Messenger, WhatsApp and Instagram.
We turned to Facebook for comments, but one of them was not provided at the time of publication.