TEC So this is the latest registration platform European Union A set of practical rules on misinformation, consent to a series of voluntary steps aimed at combating the spread of malicious fakes and lies on the Internet.
Beijing short video platform Bytedance and exceeded 2 billion downloads earlier this year, is an very popular among teenagers – so you are more likely to see circulating videos with dances and tambourines than high-tech “crazy” artificial intelligence. Although, of course, online disinformation does not have a single environment: the essence of the problem is that the problem is false, pretending to be true, with potentially very devastating consequences (for example, when it is aimed at elections; or fictitious health information is disseminated during a pandemic) .
The EDiMA trade association, which considers TikTok one of several members of the technology giant and acts as the representative of those who have signed the EU Code, announced today that the popular video sharing platform is officially registered.
“TikTok, which has joined the Code of Disinformation Code, is great news as it expands the range of online platforms, reinforcing the fight against disinformation on the Internet. This shows that the Disinformation Code of Practice is an effective way to ensure that companies do more to deal effectively with disinformation on the Internet, ”said Siada El Ramli, CEO of EDiMA.
She also stated that the announcement “once again shows that Internet companies take their responsibility seriously and are ready to play their part.”
In another statement, TikTok director Theo Bertram, director of his government relations and public affairs group in Europe, added: “To prevent the spread of misinformation on the Internet, collaboration and industry transparency are critical, and we are proud to have joined the Code of Practice on misinformation to play our part. ”
This is first-class platform-side PR.
However earlier this month The commission warned that the coronavirus “infodemia” has led to a flood of false and / or misleading information related to the COVID-19 pandemic in recent months, telling technology giants that they should do more.
Platforms signed in accordance with the Code of Practice should now provide monthly reports with more detailed information on the countermeasures they are taking to combat counterfeiting of the coronavirus, he added, warning that they need to back up their action requirements with more convincing evidence that what they are doing their steps We carry work.
The commission then stated that TikTok was preparing to register. He also said that negotiations are ongoing with WhatsApp, owned by Facebook, to join the code. We turned to the Commission for any updates.
Commissars now advising on key reforms to the fundamental e-commerce rules covering digital servicesincluding addressing the hot issue of content responsibility and the broader question of what degree of responsibility should platforms have for content that they reinforce and monetize? A draft proposal for the Digital Services Act is scheduled for the end of the year.
All of this encourages platforms to demonstrate their willingness to work with the current (voluntary) EU disinformation program – or risk more stringent and legally binding rules that may arise in the future. (TikTok has the added risk of being a platform in China, and earlier this month The Commission went so far as to call China one of the state entities that defined the spread of misinformation in the region.)
Although the likelihood of hard and fast rules for solving fuzzy lies seems unlikely.
Earlier this month, Vera Jourova, vice president of the Commission on Values and Transparency, suggested that illegal content would be the focus of the Digital Services Act. She said to the problem of “misinformation”, which is becoming increasingly difficult to determine, “I do not foresee that we will come to this tight regulation.” Instead, she suggested that lawmakers look for an “effective” way to reduce the harmful effects associated with the problem – stating that they could, for example, focus on election periods; assuming that there may be temporary control over platform content before voting.
facebook Google Twitter and Mozilla were among the first groups of technical platforms and online advertisers to sign up for the Commission code in 2018 – when the signatories pledged to take actions aimed at undermining advertising revenue for organizations that distribute fakes and actively support disinformation research.
They also agreed to do more to combat fake accounts and bots; and they said they’ll make political and release ads more transparent. Providing consumers with the opportunity to report misinformation and access to various news sources, as well as improving the visibility of authoritative content, were other commitments.
Since then, several more platforms and trade associations have signed up for the EU code – with TikTok the latter.
EU Initiative Reviews stay mixed – including the Commission’s “should do better” regular report card for platforms. Clearly, online misinformation remains extremely problematic. And there will never be a simple correction for such a complex human phenomenon. Although the justification for the constant glitches in platform transparency is much less.
Which, in turn, can offer the best way for regulators to solve such a complex problem: through forced transparency and access to platform data.