Games and eSports Newzoo analyst firm released its highly cited annual report on the size and state of the video game industry yesterday. The company predicts that global gaming industry revenue from consumers in 2020 will amount to $ 159.3 billion, an increase of 9.3% from last year. Newzoo predicts that by the end of 2023, the market will exceed $ 200 billion.
It’s important to note that the data does not include in-game advertising revenue (which grew by 59% during COVID-19 locks, according to Unity) and the market for gaming digital assets traded by consumers. Advertising in games is a significant source of revenue for many mobile gaming companies. In-game advertising only in the USA was conducted approximately $ 3 billion in industry revenue Last year, according to eMarketer.
Compared to games, world markets for other media and entertainment formats:
of 7.8 billion people 4.2 billion on the planet (53.6%) of which there is an Internet connection, 2.69 billion will play video games this year, and Newzoo predicts that this number will reach three billion in 2023. This broke the current geographic distribution of players into:
- 1,447 million (54%) in the Asia-Pacific region
- 386 million (14%) in Europe
- 377 million (14%) in the Middle East and Africa
- 266 million (10%) in Latin America
- 210 million (8%) in North America