The billboard method can generate hundreds of incoming calls
Picture disk to the work that you did every day before the COVID-19 pandemic – the same route, the same time and the same old billboards on the side of the freeway. Your desire for work is not related to the discovery of new products or services, so theoretically you will not care about dental offices, lawyers, or anything that advertises this billboard.
But when the day comes, when your tooth hurts and your insurance no longer covers your old provider, you can end up calling the number on this billboard after seeing it hundreds of times. This is the effect of a billboard.
Digital marketing has largely left billboards in the dust, greatly facilitating access to any billion people on the Internet. But this does not mean that brands should ignore the principles that made billboards work in the first place.
Over the past five years, I have helped clients implement these principles through video advertising and, for example, helped a family lawyer in Joliet, Illinois, book 130 phone calls with advertising costs of $ 1,000 as part of a strategy. Here’s how it works from start to finish.
Although many brands already see value in video marketing, most still don’t know how to make effective video without hiring an expensive video production company. Remember, video does not have to be a high-performance project; he just needs to convey the information to the right audience and give people the opportunity to learn more.
A video usually consists of three components: