Huawei is facing a difficult task in the overseas market, as its future devices lack a complete set of Google applications and services. This leaves enough room for its Chinese competitors to chase foreign consumers.
This includes Oppo, Vivo subsidiary in Dongguan-based BBK Electronic Holding. On Monday, in its announcement, a Chinese firm announced a partnership with Vodafone to bring its smartphones to European mobile markets. The deal will take effect in May and will sell a portfolio of Oppo’s leading 5G phones, as well as models with favorable price-quality ratio, to the UK, Germany, the Netherlands, Spain, Italy, Portugal, Romania and Turkey.
Till Vodafone Last year, he pulled Huawei phones out of its 5G network in the United States. After a ban on exports to the United States, which deprived the model of certain services of Android Android models of Huawei, the British operator can now use the wide range of Oppo mobile products in a hot race to register 5G customers. Partners will jointly explore online sales channels as many parts of the physical spaces in Europe remain closed due to COVID-19.
Oppo, now Second by size The smartphone maker in their country after Huawei has seen a surge in sales across Europe since entering the market in mid-2018. Company was one of the first launch commercially available 5G phones in Europe last year and now ranks fifth on the continent.
“Oppo has a product line that can span many of the same segments as Huawei, which allows it to gain market share with Huawei,” said Peter Richardson, director of research at Counterpoint Research, TechCrunch. “Oppo has always used European taste in its design. This applies to things such as color choices, packaging, and promotional materials. This makes it acceptable to European consumers. ”
Interestingly, Richardson noted that Oppo, which has a less “Chinese-sounding” name than its internal competitors Xiaomi and Huawei, will help it bypass some of the “negative media surrounding China just now – first Huawei’s difficulties are around security threats, but in most recently, the COVID-19 pandemic. “